In a jaw-dropping twist that no one saw coming, Tennessee Titans quarterback Will Levis has parlayed his eyebrow-raising coffee obsession into an unexpected endorsement deal that’s making waves across the internet. The NFL star, known for his peculiar habit of mixing mayonnaise into his morning brew, has become the unlikely face of a new perfume—yes, you read that right—crafted by Hellmann’s Mayonnaise.
Hellmann’s has officially launched “Will Levis No. 8, Parfum de Mayonnaise,” a fragrance that starts with a tangy lemon zest before plunging into what can only be described as a creamy, audacious mayo essence. But the madness doesn’t stop there—this bizarre scent is rounded out with subtle notes of coffee, paying homage to Levis’ infamous concoction that left fans both horrified and intrigued.
And for those who think this is just some elaborate joke, think again. Hellmann’s isn’t playing around—they’ve released a slick video ad and even launched a dedicated website to back up this astonishing product. When a skeptical fan on X (formerly Twitter) questioned the legitimacy of the perfume, Hellmann’s shot back, “No jokes here, it’s real and it’s GREATNESS!”
As Levis gears up to lead the Titans as their starting quarterback in the 2024 season, following a mixed rookie year with a 3-6 record, 1,808 passing yards, and eight touchdowns, this bizarre endorsement deal is sure to keep him in the spotlight—for better or worse. Will Levis’ bizarre coffee habit has now entered the annals of internet lore, and with a mayo-scented perfume to his name, his legacy is anything but ordinary.
Photo by: Will Levis Instagram