OnlyFans CEO Keily Blair recently stunned audiences at the Bloomberg Screentime conference in Los Angeles, revealing the platform has paid out a jaw-dropping $20 billion to creators since its founding in 2016. Known for its unique subscription-based model, OnlyFans has carved out a profitable space for content creators, particularly those in adult entertainment, to monetize their personal brand.
Blair attributed the platform’s success to the “personalized engagement” users experience with their favorite creators. “Porn is free on the internet,” she said, explaining that fans subscribe for the ability to request specific, personalized content. Despite the platform’s continued financial success—recently posting record earnings with a 19% jump in payments to $6.63 billion in 2023—Blair dismissed the notion of a public offering.
Over the years, OnlyFans has also become a go-to for celebrities seeking an additional revenue stream. Stars like Carmen Electra, Bella Thorne, and Drea de Matteo have joined, each experiencing unique financial benefits. De Matteo, for instance, shared that OnlyFans “saved” her from financial struggles, allowing her to stave off foreclosure and provide for her children.
From foot-photo requests to exclusive interactions, OnlyFans has managed to redefine digital creator income, showing that fans’ desire for connection, personalization, and unique content remains strong.
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