In a devastating blow to loyal customers, baby goods retailer BuyBuy Baby has announced the closure of its remaining 10 physical stores by the end of the year, marking its second retreat from brick-and-mortar retail in less than a year. The once-popular store, known for its wide selection of baby products, will now operate exclusively online.
This “difficult decision,” as the company stated, comes after closely listening to its customers and partners. The remaining stores will begin their closing sales on October 18, with all sales being final. Gift cards will only be accepted in-store until October 31, after which they can still be used on the brand’s website.
The move follows BuyBuy Baby’s bankruptcy filing in 2023, after which the company was bought by Dream On Me for $15.5 million. Although there were plans to reopen and expand locations, the brand’s struggle to compete with giants like Amazon and Target, combined with inflation-weary consumers, has forced them to abandon those plans.
BuyBuy Baby now joins the growing list of major retailers like Walgreens and Macy’s facing store closures in what some are calling the “retail apocalypse.”
