Audi has announced that Massimo Frascella is the new head of Design for the four-ring brand, a position he will assume on June 1st, succeeding Marc Lichte, who will take on a new role within the German group.
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Frascella, who was previously at Jaguar Land Rover where he was responsible for the design of the Land Rover Defender, Discovery, Velar, and Range Rover, will lead a team that will be responsible for shaping the style of the new models of the Inglostadt brand, including future 100% electric vehicles.
“Joining Audi represents a very special moment for me. I am extremely honored to take on the role of Creative Director and to lead such a talented team in defining the future of the brand, towards new levels of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to encourage and promote creativity as the essence of our brand.”, stated Massimo Frascella in a press release.