Porsche is determined to expand its presence in the world of video games beyond the world of motorsport and has announced a partnership with Blizzard Entertainment to bring special accessories to Overwatch 2, one of the world’s most popular action games.
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With this partnership, Porsche aims to “showcase the brand’s elegant design in an unexpected and fun way.”
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“The young and diverse Overwatch 2 community is very exciting for us as a brand,” said Deniz Keskin, Head of Brand Management and Partnerships at Porsche AG. “Overwatch 2 offers a sophisticated background story and players can easily identify with the characters, which was an important factor for us to create a collaboration between Porsche and Blizzard and tell a story inspired by the new fully electric Macan.”
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The new Porsche-designed accessories for Overwatch 2 will be launched this spring and one of them will be inspired by the new 100% electric Macan, it is a robot that makes use of the new Porsche shield, as well as lighting units inspired by the Macan.
Remember that Overwatch 2 is a video game available for PC, as well as for gaming consoles Xbox, PlayStation, and Nintendo Switch.