Liberty Media makes a deal of over $4 billion to acquire MotoGP. The owner of the commercial rights of Formula 1 has played a significant role in the growth of the sport and now they are targeting the world of two-wheeled racing. This move is not surprising, considering Liberty Media’s reputation as the « Most Valuable Sports Empire », according to Forbes. The final agreement between Liberty Media and Dorna has been in the works for some time, with negotiations being interrupted by the European Commission. However, the partnership is expected to be revealed in the coming weeks. Other bidders, such as Qatar Sports Investment and TKO, were also interested in acquiring MotoGP, but it seems that Liberty Media has taken the lead. This acquisition is great news for the sport and may face scrutiny from European competition regulators. Despite potential challenges, the agreement is expected to be completed, as Liberty Media has a track record of successful growth in sports properties. Only time will tell how this partnership will benefit both MotoGP and Liberty Media.
