All Georgia football fans will be able to enjoy ice cold beer at games this season. Bulldogs athletic director Josh Brooks announced Wednesday that beer sales will be open to all Sanford Stadium attendees starting this upcoming season, according to The Athletic.
Georgia and Auburn are the two final holdouts when it comes to beer sales to the general public, and the Bulldogs have finally bent the knee. That’s great news for fans of the Bulldogs.
This isn’t just a smart move. It’s a necessary one. College football programs not selling beer to the general public is insane. There’s absolutely no way to justify not doing it. College football fans like beer. Welcome to reality. Ice cold beer and college football go hand-in-hand. You can’t have one without the other.
There has also been a growing issue with attendance at college football games over the past several years. One of the reasons is that it’s hard to convince people to get out of the house to attend games. Why should someone go to a stadium when they can stay home and have as much food and beer as they want for a fraction of the cost? Or, they can hit up a local bar and watch multiple games at once. Programs have to do something to entice people to show up to the stadium. Selling beer is a great way to spice up the game day environment.
Georgia has finally opened up beer sales, and programs around the country should all do the same. There’s no excuse not to. College football fans deserve ice cold beer, and I’ll fight a million wars on a million fronts to get it done. Let me know your thoughts at David.Hookstead@