PepsiCo has made a major move to address consumer frustrations by adding 20% more chips to its Tostitos and Ruffles “bonus” bags, while maintaining the same price. This change follows growing complaints about “shrinkflation,” where consumers get less product for the same or higher price. In addition to larger bags, the company will include two extra smaller bags in its variety packs, providing better value to customers. PepsiCo’s actions aim to rebuild trust after being criticized for reduced portions amid rising inflation.
