Tesla offers charging with the purchase of the Model Y.

Elon Musk’s brand, Tesla, continues its fight for dominance in the electric vehicle market, and has now decided to launch a new campaign for the Model Y.

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This time, the advantage is not a price reduction, but free access to Superchargers. With this campaign, Tesla is offering free charging for one year to customers who receive their Model Y by the end of 2024, provided they order the 100% electric model before November 30.

The new campaign announced in Europe is yet another strategy from Elon Musk’s brand to boost sales in 2024, after Tesla announced that from January to September 2024, it sold 1,293,656 units, a figure that fell short of expectations, compared to 1,350,996 units sold in the same period last year, representing a 4.3% decline in sales.