So, Tiger Woods called it back in 2022. “Greg has to go, first of all,” he said, taking a shot straight at the heart of LIV Golf’s CEO, Greg Norman. Fast-forward to now, and the legend’s words might be coming true: the rumor mill’s churning out news that the Aussie shark is about to be ousted. But as the saying goes, when one door slams shut, another one swings wide open—and in this case, it’s the CEO chair of a major golf league.
There’s no shortage of contenders hungry for that high-power spot. Among the top picks, we’ve got Brett Yormark, the guy who revamped Big 12 and inked a multi-billion-dollar media deal with ESPN and FOX. Then there’s LIV Golf’s own CFO, David Phillipps, fresh from a gig managing luxury brands like SoulCycle and Equinox. And don’t sleep on Tim Taylor, LIV Golf’s new EVP. He’s already got his hands all over the league’s finances and operations and is a serious candidate to steer the LIV ship.
But the shake-up doesn’t stop there. Ilana Finley, the league’s latest Chief Communications Officer, is getting serious praise from Norman himself—yes, the man she might end up replacing. And if all that wasn’t enough drama, Paul Mitchell’s name has been thrown into the mix. He’s already in the inner PIF circle, and if things align, he could make a surprise move from Newcastle United’s back office straight into LIV Golf’s CEO seat.
Now, whether Norman’s actually out or not, only time will tell. But one thing’s for sure: the PIF-backed LIV Golf circuit is gearing up for a new chapter, and whoever takes the helm better be ready to roll up their sleeves.
